Invest in the relationship?

Do you want to learn more about how to deal with cultural differences?

Generally speaking, the world can be divided into two types of cultures: individualistic and collectivist. If you come from an individualistic culture, you’re more likely to be task oriented than relationship oriented. By contrast, if you come from a collectivist culture, you’re more likely to focus on relationships than tasks.

Greater insight into cultural differences
Get more out of your international contacts
20 minutes completion time
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For whom?
What and how?

Relationship oriented vs. individual

Do you always focus on content while your colleague wants to know every last detail of your personal life? Or does your conversation partner recoil when you ask about his or her plans for the weekend? Cultural differences may be at the heart of this mismatch. Understanding if a culture focuses more on relationships (collectivist) or content (individualistic) can give you valuable information on important matters, like how to deal with a new customer. Did you know that two-thirds of the world's cultures focus more on relationships than on content? In this learning journey, you'll learn what that means for dealing with these diverse cultures.

20 minutes completion time
5 chapters
Short and powerful

Do you live in a relationship or a task-oriented culture?

In this learning journey, you'll focus on how to successfully collaborate with people from other cultures. After completing this course, you'll no longer be startled when that customer in Japan has more interest in your weekend plans than in the planning of the project you're about to collaborate on. The most important lesson? Stay true to who you are! And do not judge too quickly or condemn another culture. Want to deepen a relationship? It may help to know about a person's cultural background. Then the collaboration will ultimately prove fruitful. So follow this learning journey to become more culturally aware.

You'll learn:

The differences between individualistic and collectivist cultures
The influence of cultural differences on collaboration
How to get the best out of an intercultural collaboration

A sneak preview

Check out the sneak preview below. Explore a few chapters and you'll see that our journeys are engaging and activating: online learning can definitely be fun and exciting!

Sounds exciting?

You now have an impression of the learning journey. Would you like to continue learning? Do you want to give yourself a boost? Then let's get started.

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Meet the master

Our online courses are written by our "masters." Each one of them is an expert in their field, and they all have many years of experience. Among them you'll find trainers, psychologists, coaches, authors, etc.

The master behind this learning journey is Jim Morris. A charming Englishman who's been living in the Netherlands for the past 20 years. Jim has a wealth of international experience and is the master of our learning journeys on cultural awareness.

Jim Morris

What is New Heroes?

We are New Heroes. We support lifelong learning. You can make unlimited use of our online courses, for a low, fixed monthly fee.

We understand you want to get from A to B. We're not here to hold your hand, but to encourage you. Not as a coach, but as a supporter. Not with "boring" training courses, but with exciting learning journeys. You're responsible for making sure you can get started with your new skills today.

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Our story

New Heroes is a partner of Schouten & Nelissen

Sound interesting?

We have many other learning journeys in store for you, in line with your interests:

Diversity in emotions

In this learning journey, you'll get insight into how other cultures experience and express different emotions. Learn how, when and if you should express yours.

Different cultures, different truths

There are cultural differences when it comes to things like truth and loss of face. In this short learning journey, you'll discover the different perspectives.