Get 80% of your employees learning. This is how you do it!
Author
Annet Nimeijer
Get 80% of your employees learning. This is how you do it!
People are naturally inclined to be wanting to perform well. We love a good succes. Having been judged just a little better than your colleagues, having more connections on social media than your friends or making a deal which no one else would have gotten otherwise. It’s not a competition, but still, all of these things make you feel good about yourself. You’re comparing yourself to someone else and the conclusion you make is that you are just a bit ‘better, smarter or capable’. Another succes for you!
Consequence: You want to show off this behavior more often. What if this human need for wanting to achieve something could be converted into motivation? Event better: into motivation to learn. Make the process of learning something new into a competition, and get at least 80% of your employees to start learning.
Gamification
The idea of a competition originates from the concept of gamification, which means the applying of gaming elements into a non-game context. In other words: the adding of ‘entertainment’ to your daily pursuits, the goal of this being to positively steer people’s behavior and motivate users. Turn learning into a game and by doing so, motivate employees to start learning. I’d like to share my experience with setting up a learning competition.
Which type of player are you?
In the process of setting up a game, it is important to know who your players are. In this specific case, they are your employees. Within the theory of gaming, we can distinguish 4 types of players:
The Achiever Wants to perform, to gain a high score and level up. The higher they get in the game, the more they feel like they are succeeding. They will do everything in order to be rewarded.
The socializer Values the social aspect of the game, even more so than the game itself. These people like the interaction with their fellow contestants.
The killer Gets enthusiastic through competing with others. This one is in it to win in!
The explorer Likes to just watch the process and take a look around. Discovering new things and finding out new possibilities.
Do you recognize your colleagues within these characters already? No one has a dominant player, often it is a combination of all of the 4 mentioned above. Hence the importance of paying attention to all types.
“Make learning a game”
Now, we've laid the foundation. Continue reading for more information about implementing the competition.
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Get 80% of your employees learning. This is how you do it!
People are naturally inclined to be wanting to perform well. We love a good succes. Having been judged just a little better than your colleagues, having more connections on social media than your friends or making a deal which no one else would have gotten otherwise. It’s not a competition, but still, all of these things make you feel good about yourself. You’re comparing yourself to someone else and the conclusion you make is that you are just a bit ‘better, smarter or capable’. Another succes for you!
Consequence: You want to show off this behavior more often. What if this human need for wanting to achieve something could be converted into motivation? Event better: into motivation to learn. Make the process of learning something new into a competition, and get at least 80% of your employees to start learning.
Gamification
The idea of a competition originates from the concept of gamification, which means the applying of gaming elements into a non-game context. In other words: the adding of ‘entertainment’ to your daily pursuits, the goal of this being to positively steer people’s behavior and motivate users. Turn learning into a game and by doing so, motivate employees to start learning. I’d like to share my experience with setting up a learning competition.
Which type of player are you?
In the process of setting up a game, it is important to know who your players are. In this specific case, they are your employees. Within the theory of gaming, we can distinguish 4 types of players:
Wants to perform, to gain a high score and level up. The higher they get in the game, the more they feel like they are succeeding. They will do everything in order to be rewarded.
Values the social aspect of the game, even more so than the game itself. These people like the interaction with their fellow contestants.
Gets enthusiastic through competing with others. This one is in it to win in!
Likes to just watch the process and take a look around. Discovering new things and finding out new possibilities.
Do you recognize your colleagues within these characters already? No one has a dominant player, often it is a combination of all of the 4 mentioned above. Hence the importance of paying attention to all types.
“Make learning a game”
Now, we've laid the foundation. Continue reading for more information about implementing the competition.