In a series of blogs I will share my advice on getting at least 80% of your employees learning by the means of gamification. You’ve previously read about the different types of players. In this blog, I will explain to you what things to take into account when it comes to starting your own learning competition.
When you’re setting up a game, you can either choose to pursue an individual competition or a team competing against one another. If less than 10 people are taking part in the competition, an individual battle is the obvious one to choose. However, when there are more than 10 contestants, a team competition will be more beneficial:
"A team competition will ensure more active users than an individual competition."
You can choose who to reward and why to reward them. For instance, you could add points to learning. This pleases the ‘achiever’, and at the same time you’re creating a measurable standard through which you’re able to measure your employees’ efforts. So adding points to learning is a successful way of rewarding either the person or team with the highest score. However, there are other ways to reward learning as well:
Choosing who to reward and who not will not specifically influence peoples’ activation.
Length of time
Don’t make the learning competition last too long, however not too short either. How to keep the tension curve uptight for as long as possible? Keep in mind that everyone who just gets started will still be fresh, enthusiastic and active. During the competition, you might discover some small decreases in activity, but this increases again when the end of the competition approaches. People get their realization of ‘I am taking part in a competition!’ back, and the final sprints can be made. Ideally, the tension curve lasts for eight weeks. Regard the competition as some kind of motivational means to get people learning. If the competition would last for 4 weeks for instance, then the length of time is too short for contestants to reach an extra rush of motivation. However, if the competition lasts for too long, for instance 3 months, there is no horizon to be discovered and this causes people to be counterproductive.
In this blog, you’ve learned what the most important playing rules are when organizing your own learning competition. Congratulations, you can start doing that now! In my next blog I will tell you more about how to motivate employees for a period of 8 weeks.