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Storytelling

...is a lot more than simply telling a story. 

What were you doing on the morning of January 18th, 2018? If we ask you this point-blank, then you probably won't remember. But if we remind you that it was that day when there was a raging storm and flights got cancelled because of heavy winds and the country was one big traffic jam...it will definitely trigger your memory. You will probably remember what you were doing, what you experienced and how you felt about it. 

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Stories create a context for abstract information, such as numbers, trivia or facts, to help us remember them better. They also give meaning and purpose to our experiences. Here are a few reasons for the increased interest in storytelling in businesses nowadays. 

Storytelling literally means what it says: telling a story. A presentation will be more memorable if you weave an engaging narrative. Only then you can make your message stick with your audience. But how do you tell a good story? 

The Law of Storytelling

Every great story, in the broadest sense of the word, consists of three components:

  1. The Connection ((a) you and the subject matter, (b) the audience and the subject matter and (c) you and your audience)
  2. The Content (the story itself)

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