Willem Schouten


This is Willem. He's our brand management hero. Willem started his career as a journalist; however, he's now - in addition to being a designer and founder of Kocowisch - our branding hero. Willem focuses on colors, letter-type, and the tone of voice for New Heroes. On weekends, you can find him on the soccer field at Nivo Sparta 5, perhaps the best team in the world! And during the week, he tries to find time for either cross-fit, climbing, or swimming. Willem also loves to spend time drawing and creating art in his studio.

Willem's hero is

Austrian graphic designer and typograph

Stefan Sagmeister


Holland's renowned fysic and winner of the Nobelprize for fysics (1902)

Hendrik Antoon Lorentz


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