People are naturally inclined to be wanting to perform well. We love a good succes. Having been judged just a little better than your colleagues, having more connections on social media than your friends or making a deal which no one else would have gotten otherwise. It’s not a competition, but still, all of these things make you feel good about yourself. You’re comparing yourself to someone else and the conclusion you make is that you are just a bit ‘better, smarter or capable’. Another succes for you!
Consequence: You want to show off this behavior more often. What if this human need for wanting to achieve something could be converted into motivation? Event better: into motivation to learn. Make the process of learning something new into a competition, and get at least 80% of your employees to start learning.
The idea of a competition originates from the concept of gamification, which means the applying of gaming elements into a non-game context. In other words: the adding of ‘entertainment’ to your daily pursuits, the goal of this being to positively steer people’s behavior and motivate users. Turn learning into a game and by doing so, motivate employees to start learning. I’d like to share my experience with setting up a learning competition.
In the process of setting up a game, it is important to know who your players are. In this specific case, they are your employees. Within the theory of gaming, we can distinguish 4 types of players:
Do you recognize your colleagues within these characters already? No one has a dominant player, often it is a combination of all of the 4 mentioned above. Hence the importance of paying attention to all types.
“Make learning a game”
Now, we've laid the foundation. Continue reading for more information about implementing the competition.